One thing I miss about agency life? Working with incredibly talented designers. That's how I learned that knowing design basics could transform my copywriting.
Design principles help me connect words and images better. Leaning layout, color theory, and typography has helped me shape my copy. And it lets me anticipate design needs and contribute ideas that enhance the piece.
Adding design knowledge to your skill set doesn't just make you a better writer. It makes you more a more versatile and valuable team member.
Whether you work in-house or freelance, I recommend learning design basics (if you haven’t already). It will improve your craft and strengthen your partnerships with designers, leading to more successful projects.
Ready to work with a copywriter who understands design? Contact me today!
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