Freelance Copywriter • Product Storytelling & Messaging
Copy that makes a splash.
I help product teams turn complex ideas into stories that drive revenue. My work connects product, design, and customer experience to develop messaging that delivers - not just hypes.
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Early in my career, colleagues noticed I took in all the details before resurfacing with ideas. And I thought, “How else would I do it?”
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I combine that process with creativity and product-led thinking to turn features into copy that makes a splash. By uncovering connections across products, markets, and development strategies, I create messaging that’s both intuitive and actionable. From case studies to launch stories, I show why a product matters, not just what it does.
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Products become clear. Prospects convert. Customers become advocates. Every message earns its place.
Ready to bring your message to the surface?
HERE'S WHAT I CAN DO FOR YOU
HIGHLIGHT YOUR PRODUCT’S VALUE
Every product competes for attention, whether it's digital or physical.
I help you explain what your product does, why it matters, and who it's for - so buyers, users, and stakeholders just “get it.”
From product pages to one-sheets, I turn features into messaging that works.
SUPPORT ADOPTION & ENGAGEMENT
Adoption doesn’t happen accidentally.
I create product education, onboarding support, and messaging that reduces friction and builds trust over time. Your customers won’t just buy, they'll stick, expand, and advocate.
No matter the growth model is, your messaging should make ongoing engagement easy.
CONTENT THAT EARNS LOYALTY
Every interaction with your product tells a story.
Clear, thoughtful messaging makes that story easier to understand - and easier to stick with. I help product teams reduce friction, reinforce value, and turn positive experiences into long-term trust.
PRODUCT IMACT
An international corporate services firm needed clearer positioning for its International and Nonprofit offerings to compete with larger players. I sharpened their messaging and defined a distinct voice that clarified value and differentiated their services. The result was a 15% lift in traffic and expansion into new markets.
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TESTIMONIALS
"Working with Jennifer was a breeze. She was on time, communicative, and needed almost no onboarding to get up to speed. Even with limited details and resources, she quickly understood the project and delivered great work with minimal revisions. She wrote web pages that just worked, no hand-holding needed."
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~ Brittany Sudlow, Marketing Director @ Mixpanel
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FEATURED WORK
See how I help brands like Braze and Mixpanel bring their products to life.
I help teams turn product functionality into narratives that drive adoption while staying true to each brand’s voice.
I'VE WORKED WITH:
