Freelance Copywriter for SaaS & Customer Engagement
Copy that makes a splash.
When I started out in marketing, colleagues noted that I observed and processed things first. That I took in all the details before returning with ideas. And I thought, "How else would I do it?"
I combine that cognitive style with creativity and product-led thinking to help SaaS and customer engagement platforms turn features into copy that makes a splash. I uncover hidden connections and transform them into messaging that’s intuitive and actionable. From website copy to onboarding flows, product guides, and case studies, I create experiences that reduce friction, increase adoption, and support sales momentum.
Along the way, I’ve partnered with brands like Braze, Mixpanel, and Regal.io, refining messaging that aligns teams, builds trust, and drives revenue.
Today, I work with growth-minded teams and visionary doers to surface ideas and bring them to life. Products become clear. Prospects convert. Customers become advocates. Every message earns its place— and pulls its weight.
Ready to bring your message to the surface?
HERE'S WHAT I CAN DO FOR YOU
ACTIVATE USERS WITH CUSTOMER-CENTRIC MESSAGING
Your website has one chance to make your product click. The quicker users understand how it improves their lives, the more likely they are to convert. I write messaging that highlights user outcomes, removes friction, and drives more people into activation flows.
CONVERT TRIALS INTO PAYING CUSTOMERS
Sign-ups are just the beginning. To commit, customers need to be confident that your product will improve their workflow, team communication, or engagement. Case studies and success stories shows them what progress looks like with you… and why switching isn’t worth the risk.
EXPAND ACCOUNTS WITH CONTENT THAT GUIDES
Growth doesn’t end at onboarding.
Customers deepen product adoption when they feel supported at every step.
I create content that reduces confusion, speeds up time-to-value, and turns upgrades into the obvious next step— because users already love what they’re getting.
CONTENT THAT FUELS LOYALTY
Words are part of the product experience. Messaging that removes friction and supports every step keeps users coming back. I help SaaS and customer engagement platforms deepen adoption, strengthen retention, and turn engaged users into loyal advocates.
CLIENT WINS
An international corporate services firm needed to rebrand to stand out against its two biggest competitors. I developed a new brand voice, style guide, and content strategy that increased traffic by 15% and helped the company break into new markets.
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TESTIMONIALS
"Working with Jennifer was a breeze. She was on time, communicative, and needed almost no onboarding to get up to speed. Even with limited details and resources, she quickly understood the project and delivered great work with minimal revisions. She wrote web pages that just worked, no hand-holding needed."
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~ Brittany Sudlow, Marketing Director @ Mixpanel
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FEATURED WORK
See how I help brands like Braze and Mixpanel turn users into loyal customers. Through data-driven insights and storytelling, I create content that grabs attention, drives activation, and fuels growth while keeping each brand’s voice front and center.
I'VE WORKED WITH:
